FENIX® to continue supporting Alpecin-Deceuninck

As Alpecin-FENIX becomes Alpecin-Deceuninck, starting July 1st, FENIX will continue to support the UCI ProTeam as an official partner.

FENIX became the second naming sponsor of the team in January 2020. In the following years, Alpecin-FENIX showed great and sustained development. Now, we are proud to see them continue to grow towards their World Tour goal. With the sponsorship change, the FENIX logo will be now visible on the back of the bib shorts.

“We look back to a very successful sponsorship over the past years and want to thank the entire team – cyclists and support staff – for the great achievements, but also the pleasant and professional cooperation.

Our FENIX brand has significantly benefited from this,” said Matthijs Schoten, CEO Broadview Holding in a statement.

“The team has showed a strong development in this period, and we are proud to see it making the step towards the World Tour, the top league in cycling. That is why we are pleased to make room for a new key sponsor to support this development. We will however remain actively involved to continue to support this successful team in its journey towards a leading position in the peloton.”



First victory for Tim Merlier at Giro d’Italia 2021

First victory for Tim Merlier
at Giro d’Italia 2021

Tim Merlier won with a sprint  the second race of Giro d’Italia, that went from Nichelino to Novara  for a total of 179 km.

At the end of a tough race, the Alpecin-FENIX belgiam cyclist crossed the finishing line in 4 hours, 21 minutes and 09 seconds ahead of Giacomo Nizzolo. He made an outstanding  come back at the end.

Merlin dedicated his victory to Wouter Weylandt, a Belgiancyclist who died ten years ago after a crash at the Passo del Bocc hill.



FENIX extends sponsorship agreement with Alpecin-FENIX

One day prior to the start of Giro d’Italia we are happy to announce that FENIX is extending its sponsorship agreement with Alpecin-FENIX until the end of 2023!

Sandro Marini: “We are so excited to extend the sponsorship of the Alpecin-FENIX team. We share the same values, so for us, the Alpecin-FENIX team is so inspiring.”