As Alpecin-FENIX becomes Alpecin-Deceuninck, starting July 1st, FENIX will continue to support the UCI ProTeam as an official partner.

FENIX became the second naming sponsor of the team in January 2020. In the following years, Alpecin-FENIX showed great and sustained development. Now, we are proud to see them continue to grow towards their World Tour goal. With the sponsorship change, the FENIX logo will be now visible on the back of the bib shorts.

“We look back to a very successful sponsorship over the past years and want to thank the entire team – cyclists and support staff – for the great achievements, but also the pleasant and professional cooperation.

Our FENIX brand has significantly benefited from this,” said Matthijs Schoten, CEO Broadview Holding in a statement.

“The team has showed a strong development in this period, and we are proud to see it making the step towards the World Tour, the top league in cycling. That is why we are pleased to make room for a new key sponsor to support this development. We will however remain actively involved to continue to support this successful team in its journey towards a leading position in the peloton.”